Compuware Releases First Australian Retail Industry Online Transaction Benchmark

~ Average Response Time and Availability Ratings for Ordering a Product Over the Internet in Australia Comparable with Top U.S. Retailers ~

SYDNEY -- December 10, 2010 -- Compuware Corporation (NASDAQ:CPWR), the technology performance company, today released the results of its inaugural Compuware Gomez Retail Product Order Business Process Benchmark for the Australian Retail Industry. This is the first retail benchmark that measures the performance of an online business process.

The Australian Retail Product Order Business Process Benchmark showed that while there were no stand-out performers, top Australian retailers perform comparably with their counterparts in the U.S when it comes to ordering a product over the Internet. The Australian Retail Industry's average Response Time rating of 19.3 seconds in November 2010 was comparable to the U.S. Retail rating of 18.8 seconds.

With a 97.9 percent average Availability Rating for in November, Australian retailers had similar ratings in comparison to U.S. retailers with a 98.3 percent average rating. When it came to the average Consistency Rating, however, Australian retailers at 5.3 seconds offered a more consistent online shopping experience than their counterparts in the U.S at 11.14 seconds.

In November's Response Time ratings, Australiafs top two online performers, Borders (12.5 seconds) and JB Hi-Fi (12.9 seconds), trailed top U.S. performers like Newegg (8.9 seconds) and Office Depot (9.8 seconds). However, the top 10 Australian performers -- Borders, JB Hi-Fi, BIGW, Booktopia, Dymocks, Myer, Woolworths, ABC Shop, DealsDirect and Coles -- all recorded better Response Time ratings in comparison to top retail industry leaders in the U.S.

"Compuware's inaugural Product Order Business Process Benchmark revealed some good news for Australian retailers," said Rafi Katanasho, Solutions Director, Application Performance Management for Compuware. "While their home page performance on average is not as good as their U.S. counterparts, the average processing times for more complex online shopping transactions are very competitive."

Katanasho continued, "Australian retailers have no need to panic when it comes to competing with international brands online. Our benchmark shows that Australian retailers are as good as retailers anywhere at getting the hard things right. That said, there is definitely room for improvement in transaction performance and availability, as well as home page performance."

Gomez Business Process Benchmarks measure typical multi-step processes -- such as purchasing a product -- across major brands in the same industry to provide an unbiased view of the state of the Web or mobile site.

For the Australian Retail Product Order Business Process Benchmark, the steps are:

  • Home Page. Navigate to the home page of the retailer. If the institution does not have a home page search form for a product, then the appropriate button or link is selected to navigate to a sub-category page. The search term varies depending on the type of retailer.
  • Search Results Page. The web site will display a list of available products within the search criteria. The first product result provided by the search results is automatically selected. If the retailer provides inventory availability data, the test will navigate through to the first product available online.
  • Product Description Page. This page will contain a description and price of the product. Any attributes such as colour or size are automatically selected and the product is added to the shopping cart.
  • Shopping Cart Page. After displaying the shopping cart, the test will navigate to it by initiating the Checkout process.
  • Login Page. The test navigates to enter a previously created account profile. The profile is pre-configured for all default credit card and address information. If the retailer does not leverage the profile information, the test will navigate through any shipping or payment verification pages.
  • Order Review Page. The test will navigate to the order review page, containing product price and shipping information. If a retailer does not flush the cart contents, a separate Gomez test is used to clear the cart for the next test.

Availability, Response Time and Consistency metrics for these Business Process Benchmarks relate to the end-to-end performance of the multi-step process. The Response Time rating measures the time elapsed to complete the multi-step process and is calculated as the average access time for the process measured from the backbone of the Gomez Global Performance Network in Australia, based on 72 access attempts per day over a one month period. The Availability rating is the percentage of attempts that were successful, and the Consistency rating is the standard deviation of the Response Times.

Worldwide, Compuware provides Gomez Web and Mobile Performance Benchmarks for over 3,000 companies across dozens of industries. The Gomez Web and Mobile Performance Benchmarks are a key element in Compuwarefs strategy to build awareness of web performance trends, work with customers to identify areas where improved performance delivers business value, and provide a platform to optimise their performance.

Compuware delivers the market's only application performance management solution -- Gomez and Vantage -- that provides broad visibility and deep-dive resolution across the entire application delivery chain, spanning both the enterprise and the Internet. These unrivaled capabilities make Compuware the global standard for optimising application performance.

Compuware Corporation
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the worldfs most important technologies perform at their best for leading organisations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at:
http://www.compuware.com.

Follow us on Twitter at: http://twitter.com/compuware and http://twitter.com/Gomez_Inc

Compuware Gomez Business Process Benchmark Complete Figures
01 November 2010 -- 01 December 2010

Response Time Rating

Availability Rating

Consistency Rating

Rank

Site

Response (sec)

Rank

Site

Availability (%)

Rank

Site

Consistency (sec)

1

Borders

12.503

1

JB Hi-Fi

99.65

1

JB Hi-Fi

2.460

2

JB Hi-Fi

12.934

2

DealsDirect

99.58

2

Best and Less

2.495

3

BIGW

13.718

3

Booktopia

99.24

3

DealsDirect

2.613

4

Booktopia

13.891

4

ABC Shop

99.10

4

Coles

2.765

5

Dymocks

13.952

4

Kmart

99.10

5

dStore.com.au

3.060

6

Myer

14.025

6

Collins Books

99.09

5

Myer

3.060

7

Woolworths

14.261

7

Myer

99.05

7

Dymocks

3.446

8

ABC Shop

15.524

8

Officeworks

99.01

8

Officeworks

3.539

9

DealsDirect

15.550

9

Dymocks

98.57

9

ABC Shop

4.376

10

Coles

15.782

10

dStore.com.au

98.38

10

Rebel Group

4.506

11

Angus & Robertson

16.166

11

Rebel Group

97.99

11

BIGW

4.682

12

Officeworks

17.996

Average

97.91

12

Kmart

4.744

13

dStore.com.au

18.652

12

Best and Less

97.61

Average

5.335

Average

19.337

13

BIGW

96.69

13

Woolworths

5.943

14

David Jones

20.304

13

Coles

96.69

14

Angus & Robertson

6.484

15

Kmart

23.319

15

Woolworths

96.08

15

Borders

6.816

16

Collins Books

24.569

16

David Jones

95.94

16

Booktopia

8.495

17

Best and Less

38.591

17

Angus & Robertson

95.56

17

David Jones

9.224

18

Rebel Group

46.335

18

Borders

94.96

18

Collins Books

17.321

@

Media Contact:
David Sanday, Bowes Communications, +61(0)2 9387 2333, david.sanday@bowespr.com.

 
 
  Site Map