The ultimate mobile business app revealed in IFS study
MELBOURNE, FEBRUARY 22, 2013 – A global IDC study, sponsored by IFS, the global enterprise applications company, reveals the top-three mobile business apps on company wish lists. Having polled more than 450 C-level executives worldwide, there is no doubt the most wanted mobile functionality is: CRM.
Furthermore, the survey reveals that mobile customer care/sales, integrated with the company's CRM system, are the key focus for mobility investments in the future, chosen by 41 percent of Australian respondents (25 percent globally).
The study shows that the top-three business apps companies would like on their smartphones are:
1. Customer relationship management (CRM) – 18 percent of Australian companies (31 percent globally) indicate CRM (e.g. management of sales, contracts, activities, and opportunities) is the mobile business app that would most significantly impact their business.
2. Business Intelligence (BI) – 12 percent of Australian respondents (13 percent globally) favoured BI capabilities, for example KPIs and reporting.
3. Approvals and Authorisations – 14 percent in Australia (10 percent globally) chose functionality such as approval of requisitions, purchase orders, and supplier invoices as the most wanted business app.
“Customers know exactly what they want when it comes to mobile functionality,” said Rob Stummer, Managing Director at IFS Australia and New Zealand. “At IFS, we use customer feedback and this type of market research as the basis for development, which has resulted in a number of apps such as the IFS Sales Companion, IFS Quick Reports, and IFS Notify Me.”
Commenting on the survey result, IDC Program Director Jason Andersson said: “Ensuring a competitive advantage and enabling an even more productive workforce that gets access to correct data, even when they are on the move, is a critical success factor in the future and a major focus for mobility solutions. Mobility and mobile data solutions are part of the core foundation for ICT industry growth up to 2020.”
About the study
The survey was performed in nine countries (Sweden, Denmark, Norway, Poland, Germany, United Kingdom, Australia, United States, and France) with a total of 455 phone interviews and web survey responses (50 in Australia) in a number of industry verticals. The survey targeted CIOs or IT Managers who were decision-makers regarding mobile solutions, budgets and strategies. The respondents indicated what current mobile capabilities they provide to their workforce, but also specific drivers for investing in mobility solutions. Over half of the responding companies (52% globally, 46% in Australia) belong to one of five industry verticals: Industrial manufacturing, Process manufacturing, Retail, Construction & Contracting and Service Provider.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.