SafeNet Brings Cloud Authentication to Australia and New Zealand

First Authentication-as-a-Service Designed Specifically for Service Providers

SYDNEY, Aust. – April 19, 2013 – SafeNet Inc., a global leader in data protection, today announced the Australian and New Zealand availability of SafeNet Authentication Service, a new cloud-based authentication service.

The cloud authentication solution was designed and engineered specifically for the service provider environment and allows service providers to rapidly introduce authentication-as-a-service to their enterprise customers. By doing so, it enables service providers to increase their average revenue per user (ARPU), significantly reduce the cost and complexity associated with offering and implementing strong authentication, and strengthen their security and compliance posture. 

Today’s introduction builds on SafeNet’s industry leadership in authentication, which was recognised recently when Gartner again placed SafeNet in the “Leaders’ quadrant” in its 2013 Magic Quadrant for User Authentication*. SafeNet Authentication Service extends the company’s portfolio of two-factor authentication solutions, providing enterprise and government organisations with unprecedented choice and flexibility to best customise their authentication solutions to meet current and future security needs.

SafeNet Authentication Service’s fully automated, customisable cloud platform can substantially reduce authentication-related operational costs through the elimination of manual tasks associated with the provisioning, administration, billing and management of users and tokens. Service providers can manage their customers from a multi-tier, multi-tenant platform that is vendor-agnostic and will work with an organisation’s existing token technology, enabling a quick migration to a centralised cloud environment with minimal disruption to end users. In addition, the service can be white-label branded and completely customisable to the service provider’s needs, enhancing the service brand and overall awareness. In addition, the platform is highly scalable, which enables service providers to accommodate a growing number of customers added to the service without requiring costly infrastructure upgrades. 

Strong authentication has also become a major challenge for today’s “extended enterprise”, in which remote employees, partners, customers and other third parties require access to an organisation’s systems, applications and data. With no infrastructure required, enterprises can quickly turn to service providers for SafeNet Authentication Service to simplify the implementation of strong authentication in this environment  providing “security without borders” from a fully automated, high-assurance, trusted cloud environment. 

In addition, SafeNet Authentication Service enables service providers to free up their customer’s IT staff to focus on higher-value activities. By doing so, this automation facilitates real-time policy application to ensure regulatory compliance and improved business efficiency. 

According to Chris Morales of the 451 Research Group, “The consumerisation of IT, the adoption of mobile computing and SaaS applications and the incipient growth of desktop virtualisation places identity front and centre of emerging security and management concerns. As identity assumes more centrality for IT (in terms of both industry and organisational function) in coming to terms with these trends, securing the integrity of the identity assertion, characterising it in terms of risk assessment and supplementing (or supplanting) user name and password comprise the initial set of security hurdles. Also, as enterprises and organisations assess the requirements for authentication against the cost and flexibility of the options available from incumbent vendors, authentication-as-a-service and new form factors or channels such as smartphone tokens and one-time passwords delivered as an SMS have gained in appeal.” 

SafeNet Authentication Service reflects the combined offering resulting from SafeNet’s acquisition of Cryptocard Holdings Limited in March 2012. This new service combines SafeNet’s market-leading authentication solutions with Cryptocard’s innovative, scalable and flexible platform. 

Key Features of SafeNet Authentication Service include:

Generates Increased ARPU for the Service Provider: Delivers a simple per-user pricing model. This, combined with the ability to customise and brand the service to match any service provider’s unique infrastructure and security requirements, helps enhance brand awareness and generates higher ARPU than what would normally be found with traditional strong authentication models. 

Significantly Reduces Total Cost of Operations: The fully automated management system provides user management, provisioning, single sign-on, strong authentication, authorisation, billing, reporting, auditing and policy alerts, which are all integrated with LDAP/Active Directory. The system’s automated policies, self-service and reporting provide a seamless and enhanced user experience, resulting in substantial time and operational cost savings and enhanced security and compliance capabilities, when compared to traditional authentication.

Scalable, Customable Platform Adapts and Grows as Needed: Enables service providers to rely on a single, infinitely scalable cloud-based platform to manage, maintain and provision a wide range of tokens to an unlimited number of users with a multi-tier, multi-tenant platform.

Strong Authentication and Cloud Migration Made Easy: Provides service providers with the flexibility and scalability of SafeNet Authentication Service automated workflows, vendor-agnostic token integrations and broad APIs. With no infrastructure required, SafeNet Authentication Service enables a quick migration to a multi-tier and multi-tenant cloud environment and helps protect data whether it resides in the cloud, on-premise applications, networks or mobile devices.

Secure, High-Assurance Solution: Leverages best-in-class encryption and key management strategies embedded into the cloud platform to generate passwords, encrypt user data and protect communications across multi-tier and multi-tenant environments. The hardened infrastructure provides greater visibility across multiple authentication systems, helping to ensure security and compliance throughout the information lifecycle.

SafeNet Executive Commentary
“With mobile phones emerging as the new token, the demand for strong authentication and security in the cloud has never been greater. SafeNet is in a unique position to help service providers and enterprises achieve strong authentication in a seamless, easy and cost-effective manner. With SafeNet Authentication Service, enterprises can quickly procure security from a service provider, one that they already know and trust.”
– Vince Lee, SafeNet Regional Director, Australia and New Zealand 

Supporting Resources:
 SafeNet Authentication Service overview:
 See the full 2013 Gartner User Authentication Magic Quadrant report at 

*Gartner “Magic Quadrant for User Authentication” by Ant Allan, PhD, Vice President, Gartner Inc., 7 March 2013.

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SafeNet, Inc.
Founded in 1983, SafeNet, Inc. is one of the largest information security companies in the world, and is trusted to protect the most sensitive data for market-leading organisations around the globe. SafeNet’s data-centric approach focuses on the protection of high-value information throughout its lifecycle, from the datacentre to the cloud. More than 25,000 customers across commercial enterprises and government agencies trust SafeNet to protect and control access to sensitive data, manage risk, ensure compliance and secure virtual and cloud environments.

Media Contact
Chris Bowes
Bowes Communications
+61(0)2 9387 2332

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